BEHIND THE BRAND

Why Iris & Wool?

Emily Riggs' brand iris and wool is a tribute to her mother who passed away when Emily was quite young. Emily Riggs does recall she adored Irises.  It was only natural for Emily to combine the two loves in her life, ‘iris’ for her mother Jane McLeod and ‘wool’ as an identity for the beautiful fibre.

Emily has tapped into a 2.4 billion dollar Merino Wool industry. Emily is an advocate for slow and sustainable fashion.

With every iris and wool purchase made, you will be making a difference to many farmers who produce Merino wool and also supporting the McGrath Foundation! For every purchase 5% of proceeds donated to the McGrath Foundation.

Emily hopes you enjoy wearing the iris and wool label as much as she has loved creating and designing it for you.

THE FOUNDER

Emily Riggs

Emily Riggs’ story is one of triumph over tragedy. From great loss, she founded the Australian fashion brand, Iris and Wool. A company that has grown from strength to strength, turning her childhood dream into a successful reality.

For as long as Emily can remember, she has loved, and
found solace in, fashion. When she was only 10 years
old, she was diagnosed with Non-Hodgkin’s Lymphoma. Then, not long after her diagnosis, her mum sadly passed away from breast cancer – she was just 43. With so much to process at such a young age, Emily turned to fashion. To Emily, it so much more than the clothes she wore. Fashion represented freedom and gave her the opportunity to show off her creativity. It also “allowed others to look beyond the illness,” she reveals. This was when the first seeds of her dream of starting her label were planted...

Fast forward a couple of decades and Emily found love with Tom – a merino sheep farmer. She moved to Burra, South Australia, to live on a farm with over
100,000 acres and 12,000 sheep! Three years and two children later, she launched her designer fashion brand, Iris and Wool.

Since launching in April 2019, the business has grown steadily. Emily believes this is because she uses the best fibre in the world – 100% certified Australian merino wool. It’s renewable, biodegradable, sustainable and breathable – the perfect choice for creating a low-impact fashion label. This is not only important to her, but to her growing customer base. “It really is a super-fibre!” says Emily proudly.
Iris Wool has now expanded the range from the knits that it’s
become famous for to include denim and equestrian wear – which have both proven hugely popular. It hasn’t gone unnoticed. Iris & Wool has been getting some major press coverage from the likes of MamaMia’s founder, Mia Freedman, Elle Effect’s Elle Ferguson (right), and Emma Hawkins, co-founder of Homegrown Kids. It has also been featured in publications like Buy From The Bush, Graziher Magazine, Country Style, The Advertiser’s SA Weekend Magazine and SA Life, where Emily appeared on its front cover with her two children.
This is a company with heart and soul. The Iris in the name is in honour of Emily’s mum – it was her favourite flower. The company also donates 5% of all sales to the McGrath Foundation in honour of her. In a world where most companies are only obsessed with profit, Emily’s early loss has ensured she’s built a business based on philanthropy, sustainability and love.

Featured collection

KNITWEAR

ARDROSSAN CREWARDROSSAN CREW
On sale

ARDROSSAN CREW

$181.30 $259
Cable GlovesCable Gloves
Sold out

Cable Gloves

$39.95
GLENORA CAPELETGLENORA CAPELET
On sale

GLENORA CAPELET

$202.30 $289
LOCAL IS LOVELY RAGLANLOCAL IS LOVELY RAGLAN
On sale

With every purchase you are Making A Difference

A brand with authenticity and sincerity

Every sale Founder Emily Riggs donates 5% to the McGrath Foundation in honour of her mum Jane McLeod who passed away from Breast Cancer at 43.

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