Australian Merino Wool & Sustainability

The Role of Australian Merino Wool in Sustainable Fashion

In a world increasingly concerned with environmental and ethical issues, the fashion industry is undergoing a transition towards sustainability. One of the materials at the forefront of this movement is Australian merino wool. Renowned for its quality, versatility and eco-friendliness, merino wool has become a sustainable fashion staple. Australian Merino wool is playing a pivotal role in the pursuit of sustainable fashion.



The beauty of Merino Wool a Natural Fibre:

Merino wool is a natural fibre, meaning it's biodegradable and doesn't contribute to the growing problem of textile waste. Unlike synthetic materials, which can take hundreds of years to decompose, Merino wool fibres break down naturally, reducing the burden on landfills.

Renewable, recyclable and Regenerative: Merino sheep are shorn annually, ensuring a renewable source of wool. Moreover, the act of shearing stimulates the sheep's wool growth, making Merino wool a renewable resource.

Low Carbon Footprint: The Merino wool industry has made significant strides in reducing its carbon footprint. Merino sheep farming is a low-emission process, especially when compared to other livestock farming. Initiatives like the 'SustainaWOOL' program have been established to monitor and reduce carbon emissions along the entire supply chain.

Biodegradable Processing: Sustainable fashion isn't just about the raw material; it's also about the processes. The eco-friendly processing of Merino wool, using safe and biodegradable dyes and chemicals, helps to minimise environmental impact.



The future of fashion

The fashion industry is increasingly embracing sustainable practices, and Iris & Wool with its Australian Merino wool focus is a leader in the space.

With our commitment to using one of the world’s most sustainable fibres in all our collections, alongside our investment in creating a transparent and traceable farm to fashion story, we are doing the hard work for consumers, making it easier for them to make better purchasing decisions.

As the fashion industry continues to evolve towards sustainability, Merino wool's role will undoubtedly remain essential in the journey towards a more responsible and eco-conscious future. By choosing garments made with Merino wool, we not only embrace the elegance and comfort it offers but also play a part in nurturing a more sustainable fashion industry.


Explore the Iris & Wool Spring Summer 23 Collection

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